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The Heimtextil 2020 Experience

Heimtextil 2020, in numbers:

• stand area: 130 sqm

• 500+ interested customers and visitors

• 5 arrangements, from which 4 represent the trends

• 800+ samples of curtains and sheers

• 75 new items from the Spring / Summer 2020 Collection presented exclusively

• 230 + ml curtains and sheers sewn to make the stand

• 1 ready-made stand with over 30 items on display

• 25+ people from the team present at the stand

• 100 coffees / day

• 400+ Mendola Fabrics bags

• nearest client: Hungary

• furthest client: Korea

• 3.800 km traveled

• 20+ flights

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Heimtextil 2020 in the context of Mendola Fabrics

At the beginning of 2020, the tone in terms of trends in interior design is given at the most important fair in the international field of textiles, Heimtextil. With each beginning of the year, Mendola Fabrics collections come to life in the context of the most relevant event dedicated to home textiles.

We are at the 8th participation as exhibitors in the fair. For 8 years we have been designing bold stands, we have outlined creative worlds in which the Mendola Fabrics materials are the main characters. Every year, at Heimtextil, we present for the first time the Spring / Summer Collection, we set the trends in interior design and we communicate to our partners ideas about curtains and sheers integrated in interior design.

This year, our stand been moved to a new location compared to last year (Hall 8.0., Stand D32) and it has also gained new proportions. Being located on a surface of 103 sqm and with a finite height of 503 cm, the Mendola Fabrics stand expressed a certain prestige.

The concept of the stand revolved around the idea of spatiality, being designed as a space with the freedom of movement. Both the space inside the stand and the outside, had a aired design, without invasive angles to divide the space.

The stand was divided into two major areas: an area dedicated to meetings and discussion spaces and an area dedicated to the arrangements, through which the most important trends were reproduced.

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Trend area by Mendola Fabrics

In developing trends for 2020, Heimtextil urged us to look beyond the present and create through the interior design an original world inspired by its own roots. We have accepted this challenge, and the construction of our stand dedicated to inspiration comes as a confirmation. But we didn't stop here. Next we made 2 exterior niches (representing the Glamor trend and the Urban Trend) and 2 interior niches (representing the Natural and Minimal trend), completed by an extravagant arrangement designed as an artistic statement.

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The texture of the fabrics exudes the beauty of natural imperfection, which has a more natural look. The items are plain, without a pattern, thus completing the natural style with the minimalist one. Minimalist accents give natural design subtle modern notes. The color palette creates a space where safety, warmth and peace borrowed from nature, is the key to (re) return to nature.

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Inspired by theatrical aesthetics, but with influences from the digital universe, the fabrics of curtains and sheers have the ability to capture attention and propel the whole design into a glamorous, charming space, where the boundaries between reality and utopia are blurred through technology and virtual space.

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The Urban Trend conceptualizes the primary colors and smooth textures of curtains and sheers in arrangements inspired by the specific urban agitation. The illusion of movement is captured by the fine geometries of the materials, which is essential in designing a design inspired by the intense rhythm of big cities.

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An extension of the Natural trend, the Minimal mood represented a combination of colors and textures in light shades, the entire arrangement being designed in a minimalist style.

Ready-Made curtains and sheers zone

The Mendola Fabrics stand from Heimtextil 2020 also exhibited the assortment of ready-made curtains and sheers along with other home accessories such as decorative pillows, decorative magnets, tassels, ropes and blankets. In addition to the Mendola Interior, Imagine Living Textiles or Disney Line brands that are already in stores, we came to meet our partners through the possibility to develop our own line.

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Heimtextil Trend Hall

Every year at Heimtextil are launched the most relevant trends and tendencies that will be addressed during the next year, through 5 major style directions: Maximum Glam, Pure Spiritual, Active Urban, Heritage Lux, Multi-Local. During the event, these 5 major stylistic approaches are materialized in the Trend Hall, by physically exposing the elements that make up the proposed direction.

To successfully represent these approaches, the Heimtextil organizers select the most representative materials from all exhibitors, the final result being representative and relevant for all participants.

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6 Mendola Fabrics items chosen to represent the trends in Heimtextil Trend Hall

This year, for the representation of the 5 trends, 6 Mendola Fabrics materials were selected and used in Trend Hall:

• Castellano, terracotta

• Hermes, green

• Hermes, mustard

• Bengal, purple

• Alchemia, burgundy

• Velar, plum

Thanks to our partners

At the end of Heimtextil 2020 we want to thank once again to all those who contributed to this project.

We thank Atelier MASS for the design and architecture of the stand; Bianca Comșa for styling and arrangement; NeoMesse for the construction and installation of the stand; Vizualitas Studio - graphic concept and creation; Norda Shop - furniture and accessories; Terminus - furniture; Luxline - lighting fixtures; Magnolia - floral ornaments; Nobila Casa - accessories and decorations; Unitrans - transport; Pro Invest - management and coordination; Promoteus Advertising, Tipo Arta and Elderom - production of advertising materials. And last but not least, we thank our colleagues and all those who visited our stand during the 4 days of the event!

See you next year!

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